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Hospital Marketing: Broadcast News is Not Dead Yet
Broadcast news has shown a resurgence of viewership within the last two years. Some prognosticators have predicted the death of broadcast news. And in fact, those predictions are based on declining...
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Healthcare Marketing: Decisions without Considering Consumer Costly
Recent snafus prove that we should think from the consumer’s perspective. And not about what’s best for our organization’s operations. Recently Facebook made changes to its social network’s interface....
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Healthcare Marketing: Around the Internet in 60 Seconds
It’s mindboggling what happens each minute on the internet. Like 695,000 Facebook updates, 168 million emails sent, 694,000 search queries and 13,000 iPhone apps downloaded. Business Insider revealed...
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Healthcare Marketing: 7 Social Media Time Wasters
We sometimes spend a lot of time on things that aren’t productive. Eliminating those things will help us optimize our time and efforts. As healthcare marketers there’s never enough time to get...
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Healthcare Marketing: Key Influencers are Physicians
Guest Blog Post By Ian Orekondy, Director of Digital Media – UBM Medica Patients Value Healthcare Professionals for Health Information More Than Any Other Source After hospitals across the country...
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Healthcare Marketing: Yesterday’s SEO Strategies No Longer Effective
Google’s algorithm changes place more emphasis on social engagement rather than technology and tricks. For years, healthcare marketers have tried to understand the basics of Google’s search engines and...
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Healthcare Marketing: Biggest Challenge Keeping the Pace
The changing and fracturing of the media landscape is the biggest challenge and the greatest opportunity for marketers. In a poll of marketers, 41% named the growth of marketing channels and devices as...
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Healthcare Marketing: Consumers are Talking. Are You Listening?
Consumers have become very savvy and bold in their use of social media to express anger and dissatisfaction against corporations and organizations. Many hospitals are reluctant to become active in...
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